Upshelf is an online tool that provides visibility and key insights for brands to improve their ecommerce performance. It has its headquarters in Canada and operates worldwide. 

4funkies designed a visual identity built on the shelf concept as such, a simple but solid structure where everything is well organized and easy to find, a much appreciated value in the kind of services the company offers. And paired that with a wide range of bright colors to give the brand a digital app style. A visual language that enables to develop new communication pieces in a very consistent way. 

Alongside the visual identity, 4Funkies designed the Upshelf website.